Original Feature in Transworld – http://business.transworld.net/news/black-flys-brand-relaunches-under-new-ownership/

Kailee did the interview with Shannon Morales - http://business.transworld.net/author/kailee-bradstreet/

Black Flys sunglasses has relaunched under new corporate ownership and a new headquarters, and is working on rebuilding the brand and a new solid team, according to a statement released by the company today. New General Manager Shannon Morales, who has more than fourteen years of experience in sales, marketing, and management in the lifestyle eyewear and sunglass industries, answered a few questions about the rebirth of the brand as part of the official announcement:

“What’s been going on with Black Flys?

“Well there is a lot that goes into relaunching a brand.  We have moved our headquarters and have been and are hiring a strong team that will take us into the future.  In some sense we are setting up shop all over again having to get practices and procedures in place.  With that said, we are continuing to work closely with Jack Martinez toward keeping the edgy styling our customers have enjoyed and to make this transition as seamless as possible so that we may all continue to enjoy the success of Black Flys worldwide.”

Can you tell us about some challenges you are facing moving forward?

“Presently our biggest challenge is reconnecting with the thousands of dealers nationally and internationally that have been selling Black Flys for years.  In connecting with them we are concentrating on repairing any missteps that may have been taken and to assure our customers that moving forward they can expect and will receive only the best customer service.  If you are someone out there that may have had a bad experience with Black Flys in the past we want to hear from you.  Give us the opportunity to make good on it.”

What will make Black Flys successful moving into the future?

“We have come at this relaunch with some tremendous advantages that we are confident will propel us to once again be a top selling brand within the surf, skate, snow, and moto industries.  First of all, the Black Flys name itself has tremendous brand recognition.  We continue to be surprised by the people nationally and internationally who recognize and love the brand.  We are also launching a large marketing campaign to once again get Black Flys on people’s minds.  Additionally, we have excellent sunglass styles.  We have culled through our existing styles and are moving forward with proven winners as well as introducing some amazing new designs.  Our customer feedback so far has been great.  We are also lucky to have relationships in place that has enabled us to source the highest quality product while keeping our price point below that of our competitors.”

“In the coming months, we are planning many special events, relaunch parties, and trade show appearances.  We want you to know that we are working hard to rebuild the business and that we would love to have you onboard with us on this new venture.”